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The History &

Future of Cocktails

During the pandemic, alcohol consumption grew, but what to do about making fancy drinks in quarantine? The future of coctails is bringing a new and convenient way to consume: ready-to-drink cocktails.  Learn more in the infographic below:


The History & Future Of Cocktails


Whether in good times or bad, we can always find a reason to celebrate with a drink in hand


2020: Changing Cocktail Trends

  • The Rise Of Home Bartending

The pandemic led to dramatic lifestyle changes, including the ways in which we purchase and consume alcohol

  • Despite the closing of bars and restaurants alcohol consumption grew

    • From 2019 to 2020, alcohol consumption increased by 14%

      • Women: +17%

      • Millennials & Gen X: +19%

    • In 2020, 44% of Americans began buying their alcohol online

      • Online alcohol purchases were up 243%

      • Instacart orders containing alcohol grew more than 75%

  • The Quarantini

Whether consumed in isolation or during a virtual happy hour with friends, the Quarantini can be anything you choose

  • The Kumquarantine by Garnish Girl — Rye whiskey, kumquat syrup, lemon juice, saffron liquor, and egg white*

  • Spring Is Here by Gastronomblog — White vinegar, gin, mint, snap pea syrup, and green chartreuse

  • Kombucha Quarantini by Live Well With Em — Gin, kombucha, and blackberries

  • The Charmin Quarantini by The Tipsy Rogue — Vodka, Cointreau, lime juice, simple syrup, and cranberry liqueur


In good times and bad, people turn to alcohol to calm anxiety, boost their sense of wellbeing, and celebrate


A History Of Classic Cocktails

  • Gin & Tonic

    • In the 19th century, the G&T became a popular health tonic as Brits made their way to India and other warm-weather climates

      • Gin — derived from juniper wine used in medieval cure-alls

      • Tonic — made from quinine, helps prevent malaria

      • Lemon or Lime — citrus fruits prevent scurvy

  • The Maraschino Cherry

    • In 1910, the New York Times reported the story of a young woman who ordered dozens of Manhattans at a fashionable hotel:

      • “[S]omeone was sent to expostulate with her; also to find out how she had been able to consume so many cocktails. She was found surrounded by the full glasses with the cherry gone.”

    • By 1915, maraschino cherries appeared in drinks and ice creams across the U.S.

[Call Out: The 1918 Spanish flu brought its own set of pandemic-themed cocktails: the Corpse Reviver, the Penicillin, and the Medicina Latina]

  • Mai Tai

    • In 1944, when the cocktail was invented by Victor J. Bergeron — better known as Trader Vic and named “The Best”

      • Rum with lime, orgeat, orange curaçao, and simple syrup

    • In 1954, the Royal Hawaiian Hotel began using pineapple and orange juice to sweeten the cocktail

      • The new recipe quickly caught on and usurped its predecessor

  • Piña Colada

    • Created in 1954 by Ramón “Monchito” Marrero at the Caribe Hilton in San Juan

      • In 1978, the piña colada was named the official drink of Puerto Rico

    • A fruity blend of rum, coconut cream, and pineapple juice the cocktail is a perfect treat for a sunny beach vacation

  • La Paloma

    • A fairly recent invention believed to be created by Don Javier Delgado Corona and named after a popular Mexican folk song “The Dove”

      • A unique combination of flavors, bubbles, and alcohol

      • Fresh grapefruit, lime, and soda make this cocktail much more difficult to package than its more popular cousin the margarita

  • Cosmopolitan

    • In the 1980s, the Cosmopolitan was a popular cocktail among San Francisco’s gay community

      • Made with vodka, triple sec, Rose’s lime juice and Ocean Spray cranberry juice the drink had little in common with the Cosmo of today

      • “It was gross, but it looked pretty” — Toby Cecchini

    • Overtime, bartenders improved the cocktail with fresh juice, Cointreau, and Citron 


The celebratory drink isn’t going away anytime soon


The Future Of Cocktails

  • Americans’ most drinkworthy occasions

    • Birthdays: 83%

    • Engagement: 78%

    • Anniversary: 77%

    • Promotion: 62%

    • Graduation: 59%

  • Many Americans turn to ready-to-drink cocktails for ease and convenience

    • In 2020, ready-to-drink cocktails grew 43% worldwide 

      • By 2024, ready-to-drink cocktails are expected to make up 20% of alcohol e-commerce*

    • Why choose ready-to-drink?

      • No need to source ingredients to mix your own

      • No preparation or mess to clean up after

      • Enjoy a cocktail while staying safe at home


Now it’s easier than ever to celebrate with a premium quality cocktail


Cooloo Frozen Cocktail Pops

  • Premium quality frozen cocktails available in five authentic flavors:

    • Paloma

    • Mai Tai

    • Cosmo

    • Gin & Tonic

    • Piña Colada

  • With a smooth, sorbet-like texture, they can be refrozen without losing their luxury quality


WIth Cooloo, you’re party-ready



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